IVG has quietly become one of the most recognisable names in vaping. Short for “I Vape Great,” the British brand has been around since 2016 and now sells in well over 90 countries, building its reputation on two things in particular: a huge spread of flavours and a knack for device innovation. If you’ve seen the letters “IVG” on a shelf and wondered what sets the range apart, this guide walks through the brand, its most popular products, and how to choose between them.
Who are IVG?
IVG started life as an e-liquid brand and made its name on flavour. That heritage still shows: where some brands offer a handful of safe options, IVG’s catalogue runs into dozens of distinct blends spanning fruit, menthol, soda, dessert and tobacco profiles. Over the years the company has collected a long list of industry awards, including multiple “Best UK Brand” wins, and has expanded from bottled e-liquid into disposables, pod kits and reusable devices.
For vapers in Ireland, that breadth is the main appeal — whichever format you prefer, there’s usually an IVG version of it. You can see the full ivg range available here, covering everything from bars to nic salts.
The IVG 2400: the brand’s standout disposable
The product that really put IVG on the map for many people is the IVG 2400. When it launched, it was billed as one of Europe’s first TPD-compliant disposables to deliver up to 2,400 puffs — roughly four times the puff count of a standard 600-puff bar — and it did so with a clever twist.
The 2400 uses a revolving four-pod design. Rather than one flavour in one tank, the device holds four separate 2ml pods, each delivering around 600 puffs. When one runs dry, you simply rotate the device to bring a fresh pod online. The practical upshot is that a single 2400 functions like four disposables in one, and many editions pair four complementary flavours together so you can switch between them as you go.
A few things worth knowing about the ivg 2400:
- Up to 2,400 puffs total across the four pods.
- 20mg nicotine salt e-liquid, which gives a smoother throat hit and satisfies cravings quickly — well suited to smokers making the switch.
- Inhale-activated, so there are no buttons or settings — you just draw on it.
- Multi-flavour editions that group four related blends (berry, tropical, apple and so on) into one device.
IVG flavours: where the brand shines
Flavour is where IVG genuinely stands apart. The range leans heavily into layered, “ice”-finished fruit blends — things like blue raspberry ice, cherry, and tropical mixes — alongside menthol, soda-style and dessert options. Because the brand grew out of e-liquid rather than hardware, the flavour engineering tends to be more developed than you’ll find on cheaper disposables.
If you’re the kind of vaper who gets bored of a single taste, the multi-flavour 2400 editions are the obvious pick, since they let you rotate between four profiles in one device. If you’ve already found a flavour you love, IVG’s bottled nic salts let you stick with it at a much lower running cost.
IVG disposables vs reusable options
IVG’s line-up roughly splits into three tiers, and which one suits you depends on how committed you are:
- Disposable bars (like the 2400) — the simplest option. No charging, no refilling, no maintenance. Ideal for trying the brand or for convenience on the go.
- Reusable pod devices — a rechargeable device that takes prefilled or refillable pods, cutting your running costs while keeping things easy.
- Bottled nic salts and e-liquids — the lowest cost per millilitre, for anyone using a refillable setup who wants IVG flavours without the disposable premium.
A sensible path for many people is to start with a 2400 to find the flavours they like, then move to a reusable device or bottled e-liquid once they know what they enjoy — that’s where the long-term savings are.
Where to buy IVG vapes in Ireland
IVG is widely counterfeited, so buying from a reputable Irish retailer matters — it’s the only reliable way to know you’re getting genuine, TPD-compliant stock rather than a knock-off. The eCig Store carries the full ivg range, including the popular ivg 2400, with nationwide delivery across Ireland.
Whether you’re after the convenience of a four-flavour disposable or you’re ready to move to a more cost-effective reusable setup, IVG’s range has an option to match — and buying genuine means you’ll actually get the flavour and quality the brand is known for.
Nicotine is an addictive substance. Vaping products are for adults aged 18 and over only. Puff counts are approximate and based on average use.